Adidas Books a Record Quarter, Birkin Resale Premiums Shrink, and Puck Reports Martine Rose Has Signed at Balenciaga
Sunday, October 25, 2026 · 9 min
Adidas's preliminary third quarter brought record revenue and operating income while Nike shrinks, and Reuters finds Birkin resale premiums falling as more bags reach the secondhand market. Puck reports Martine Rose has signed to replace Pierpaolo Piccioli at Balenciaga, which Kering has not confirmed.
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Adidas's preliminary third quarter brought record revenue and operating income while Nike shrinks, and Reuters finds Birkin resale premiums falling as more bags reach the secondhand market. Puck reports Martine Rose has signed to replace Pierpaolo Piccioli at Balenciaga, which Kering has not confirmed.
In this episode
- How High Can Adidas Climb? | BoF — Mike Sykes
“It’s now projecting currency-neutral revenue growth to fall somewhere between 9 percent and 10 percent on the year, which would bring the company to $30 billion in revenue for the first time in its history.”
- How the Hermes Birkin is losing its scarcity appeal - The Business Times — The Business Times
“Brokerage Bernstein, which tracks individual auction results, said in a September note that the resale price on Birkin 25 bags averaged about 1.7 times the retail tag in the third quarter, down from about 2.6 times at their 2022 peak.”
- Martine Rose Reportedly Set To Take Over Balenciaga — New Wave
“According to Puck, Rose has signed a deal to take over the Parisian fashion house, although Kering declined to comment and Rose had not publicly confirmed the appointment at the time of reporting.”