Fashion Business Daily

Louis Vuitton Creates a Chief Brand Creative Role, Nike Signs Our Legacy for Running, and Gokaldas Plans Its Pivot to Europe

Monday, October 26, 2026 · 8 min

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Louis Vuitton hires Tiffany's Hector Muelas into a new chief brand creative officer post, Nike and Our Legacy announce a running line for spring 2027, and Indian supplier Gokaldas Exports tells Reuters it wants Europe to make up as much as 30 percent of its exports.

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Louis Vuitton hires Tiffany's Hector Muelas into a new chief brand creative officer post, Nike and Our Legacy announce a running line for spring 2027, and Indian supplier Gokaldas Exports tells Reuters it wants Europe to make up as much as 30 percent of its exports.

In this episode

  1. Louis Vuitton appoints Hector Muelas as new chief brand creative officer - FashionNetwork USA — FashionNetwork
    “The appointment, confirmed by the French fashion and luxury house, entrusts Muelas with the strategic task of defining and steering the brand’s creative narrative across all touchpoints, ensuring rigorous visual consistency worldwide.”
  2. Nike and Our Legacy Team on New Running Line | BoF — Lei Takanashi
    “On its most recent earnings call in October, Hill said Nike’s running business continued to grow by double-digit rates quarterly even as total sales declined 4 percent versus the previous year, and said the strength of newer running sneakers such as the Vomero tripled Nike’s…”
  3. Gokaldas Exports looks beyond US, eyes doubling Europe's share as tariff uncertainty persists — Moneycontrol
    “Gokaldas, which counts Pearl Global Industries and KPR Mill among its peers, expects the US share of exports to moderate from 69%, seeking to cut exposure to tariff shocks and policy uncertainty.”