Fashion Business Daily

Gucci Falls 6% and Kering Shares Drop 11%, Miu Miu Slips for the First Time in Four Years, and Tariff Refunds Lift Deckers

Friday, October 23, 2026 · 8 min

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Kering's Q3 sales fell 1% on a comparable basis as Gucci dropped 6%, and the shares fell 11% on Friday. Prada grew just 1% as Miu Miu fell for the first time in more than four years, while Deckers posted record revenue with help from tariff refunds.

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Kering's Q3 sales fell 1% on a comparable basis as Gucci dropped 6%, and the shares fell 11% on Friday. Prada grew just 1% as Miu Miu fell for the first time in more than four years, while Deckers posted record revenue with help from tariff refunds.

In this episode

  1. Kering Sales Down 1% as China Weighs on Gucci Revamp | BoF — The Business of Fashion
    “The quarterly figures represent a step backward in Gucci’s effort to reverse declining sales. The brand’s sales had fallen more slowly than expected the previous quarter, with a contained 2 percent decline raising hopes that performance was turning a corner after a year under…”
  2. Prada Q3 Sales Up 1%, as Miu Miu Slows for First Time in Four Years | BoF — The Business of Fashion
    “Retail sales – a key measure for the group that accounted for 87 percent of the total – rose 1 percent at Prada in the quarter and dropped 3 percent at Miu Miu, which has been cooling in recent quarters following a period of torrid growth.”
  3. Deckers Brands Reports Second Quarter Fiscal Year 2027 Financial Results :: Deckers Outdoor Corporation (DECK) — Deckers
    “The net benefit to both gross margin and operating margin was approximately 310 basis points. Net of tax, this resulted in an approximate $0.28 benefit to second quarter fiscal year 2027 diluted earnings per share.”