Nike's Turnaround Slips to Fiscal 2029 as Prime Day Lifts Apparel Basics
Saturday, October 10, 2026 · 6 min

Nike's first quarter without a tariff refund lifted gross margin 60 basis points, but guidance points to a high-single-digit revenue decline and most Pace savings arrive only in fiscal 2029 and 2030. Meanwhile Prime Day lifted apparel basics, and LVMH and Kering toughened their model charter.
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Nike's first quarter without a tariff refund lifted gross margin 60 basis points, but guidance points to a high-single-digit revenue decline and most Pace savings arrive only in fiscal 2029 and 2030. Meanwhile Prime Day lifted apparel basics, and LVMH and Kering toughened their model charter.
In this episode
- Nike Q1 FY2027: the quarter after the tariff refund, and Pace · Convexity — Convexity
“Nike's first quarter without its tariff refund raised gross margin 60 basis points on logistics and currency. It guides revenue down high-single digits, and says most of Pace's savings arrive in fiscal 2029 and 2030.”
- How Amazon Fall Prime Day went for sellers — Modern Retail
“Notably, apparel basics were up 25% year over year, according to Adobe. That momentum appears to build on the summer’s Prime Day event, when apparel overtook home and gardens as one of the top categories in the U.S. and globally, according to Numerator. Indeed, fashion sellers…”
- LVMH and Kering Widen Protection of Models Under Joint Charter — WWD
“All parties involved in shows, model castings and photo shoots for Kering and LVMH brands are to receive training next year as part of a new zero-tolerance policy for any form of harassment, abuse or violence. In a fortification of the model charter they jointly established in…”