Hanna Andersson Hits Amazon With a 90% Platform-Exclusive Assortment
Tuesday, September 29, 2026 · 7 min
Hanna Andersson opens an Amazon storefront Oct. 1, and 90% of what it sells there is exclusive to the platform. It is betting marketplace convenience brings incremental customers without cannibalizing its DTC core. Hoka, meanwhile, fights Nike, On and New Balance for New York's marathon runners.
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Hanna Andersson opens an Amazon storefront Oct. 1, and 90% of what it sells there is exclusive to the platform. It is betting marketplace convenience brings incremental customers without cannibalizing its DTC core. Hoka, meanwhile, fights Nike, On and New Balance for New York's marathon runners.
In this episode
- Brands Briefing: Hanna Andersson is joining Amazon, with a 90% unique assortment — Modern Retail
Children’s clothing company Hanna Andersson is making its official debut on Amazon. The Oregon-based brand will launch an Amazon storefront on Oct. 1. Notably, 90% of the brand’s inventory on Amazon will be unique to the platform. To create its assortment, Hanna Andersson went back to its archives and sorted through its best-selling prints, fabrics and silhouettes. The final selection includes…
- Behind Hoka’s bid to own the NYC marathon’s run-up period — Modern Retail
Hoka’s newest campaign marks its latest attempt to corner the loyalty of running enthusiasts across New York City in the run-up to the city’s marathon in just over a month (Nov. 2). It’s a sign of how important the running community has become to major sports apparel brands, including Hoka and rivals such as Nike, New Balance, Brooks, Adidas and On as they compete to carve out and keep their…
- How Van Cleef & Arpels and The Wires are using AI for product discovery and personalization — Glossy
Today’s fashion brands are inundated with options. New technologies and AI-powered tools are giving them more data to work with and more options for connecting with their customers. So much so that figuring out the best way to make use of the data available has become a real challenge. For two brands, Van Cleef & Arpels and The Wires, the most important areas of focus are product discovery and…
- 18 months, 31 prototypes and 1,700 hours of wear testing: How Knix brought its seamless cotton underwear to the market — Modern Retail
As the vice president of design for Knix, Jules Power deals with some of the most intimate products on the market: underwear, bras and swimwear. One of the big challenges with intimates, she said, is designing something that feels good all day long. “When you have a bad pair of underwear on, you know it, and you feel it,” she said. Knix got its start in 2012 with leak-proof underwear, and, as she…