Sephora Joins TikTok Shop as Fashion-Tech Moves Upstream
Wednesday, September 23, 2026 · 6 min

Sephora TikTok Shop launch puts social commerce back at the center of beauty retail, while Lectra’s Apogy and airport skincare AI show fashion-tech moving deeper into product development and point-of-sale personalization.
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Sephora TikTok Shop launch puts social commerce back at the center of beauty retail, while Lectra’s Apogy and airport skincare AI show fashion-tech moving deeper into product development and point-of-sale personalization.
In this episode
- With Sephora joining TikTok Shop, is the social shopping platform becoming too big to ignore? — Glossy
Sephora shoppers getting a head start on their holiday shopping may have come across a new holiday value set from POV Beauty, which launched at the retailer in September. The 12-piece set promises a $327 value for $265 — the only catch is the set isn’t actually available on Sephora’s website. The product page instead directs shoppers to Sephora’s newly launched TikTok Shop. On Saturday, Sephora…
- Lectra takes AI upstream with Apogy - Innovation in Textiles — Innovation in Textiles
Lectra takes AI upstream with Apogy - Innovation in Textiles # Lectra takes AI upstream with Apogy Addressing product development as one of the less integrated parts of the fashion industry’s digital infrastructure. © Lectra 22nd September 2026 Innovation in Textiles | Paris Lectra is moving beyond its traditional strength in patternmaking and production software with the launch of…
- Ugg unveils international ‘Born to Feel’ brand platform to continue its hot streak — Glossy
Ugg is kicking off a new overarching brand vision this week with Born to Feel, a platform that will reach across marketing, stores and the company’s international divisions indefinitely. According to Ugg global brand director Kenza Chaouai, Born to Feel will unify Ugg marketing campaigns worldwide under a single brand vision focused on comfort and feeling. Regional divisions will then interpret…
- Lagardère Travel Retail Brings AI-Powered Skincare Recommendations to Airports with Perfect Corp.’s Skincare Pro | MarketMinute — MarketMinute
Lagardère Travel Retail Brings AI-Powered Skincare Recommendations to Airports with Perfect Corp.’s Skincare Pro | MarketMinute # Lagardère Travel Retail Brings AI-Powered Skincare Recommendations to Airports with Perfect Corp.’s Skincare Pro Published at September 21st 2026, 8:00 AM EDT via Business Wire The travel retail leader deploys Perfect Corp.’s AI-powered skin analysis technology…