Fashion Business Daily

Brooks Brothers chases $1B as retail’s data race heats up

Thursday, September 17, 2026 · 8 min

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Brooks Brothers is using New York Fashion Week to sell its post-bankruptcy turnaround and billion-dollar ambitions, while August retail sales beat forecasts and Walmart’s Scintilla upgrades show supplier data and AI becoming a bigger competitive moat.

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Brooks Brothers is using New York Fashion Week to sell its post-bankruptcy turnaround and billion-dollar ambitions, while August retail sales beat forecasts and Walmart’s Scintilla upgrades show supplier data and AI becoming a bigger competitive moat.

In this episode

  1. Fashion Briefing: Inside Brooks Brothers’ turnaround plan and billion-dollar ambitions — Glossy

    In Radio Park last week, the secluded garden area atop Radio City Music Hall in Manhattan, the sun was brutally hot. As the clouds parted, models for Brooks Brothers’ first New York Fashion Week show in years had to be cooled with ice packs to beat the heat. But despite the heat, Michael Bastian, the brand’s creative director, was feeling good. The day was an important milestone. Brooks Brothers…

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  3. Walmart adds marketplace data, deeper AI features to Scintilla insights platform — Modern Retail

    Walmart’s first-party data platform for merchants and suppliers, Scintilla, is getting a big upgrade next year. As part of first-party data and analytics division Walmart Data Ventures ’ Inspire conference this week, the company announced several new Scintilla features coming next year, including access to marketplace data, customizable dashboards, custom alerts, a deeper version of its Marty…

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