TikTok Shop makes luxury resale a livestream business
Wednesday, September 16, 2026 · 9 min
TikTok Shop US says 94% of its luxury resale revenue now comes from livestreams, while Carter’s, Stanley, Lectra and Daydream show fashion commerce chasing younger shoppers through rebrands, collaborations and AI-assisted buying.
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TikTok Shop US says 94% of its luxury resale revenue now comes from livestreams, while Carter’s, Stanley, Lectra and Daydream show fashion commerce chasing younger shoppers through rebrands, collaborations and AI-assisted buying.
In this episode
- Livestreams dominate luxury resale buys on TikTok Shop US — Modern Retail
# Livestreams dominate luxury resale buys on TikTok Shop US Author: Julia Waldow Published: 2026-09-16T04:00:00+00:00 Source: modernretail.co (modernretail.co) Language: en ## Story Livestreams dominate luxury resale buys on TikTok Shop US The Marketplace Boom // September 16, 2026 # Nearly all luxury resale transactions on TikTok Shop US now come from livestreams By Julia Waldow Ivy Liu…
- Carter’s unveils brand refresh as it courts more Gen Z and millennial parents — Modern Retail
Carter’s, a giant in the children’s apparel space, is unveiling its first major brand refresh since 2000, repositioning its marketing and messaging with Gen Z and millennial parents in mind. The brand refresh involves a new brand commitment: “to let every child’s light shine,” as well as a new logo and visual identity. Carter’s is also investing in some new marketing tactics as part of the…
- Lectra unveils Apogy, the first solution embedding agentic — Lectra
Lectra unveils Apogy, the first solution embedding agentic # Lectra unveils Apogy, the first solution embedding agentic artificial intelligence to reinvent fashion product development September 15, 2026 12:00 ET | Source: LECTRA Lectra unveils Apogy, the first solution embedding agentic artificial intelligence to reinvent fashion product development By combining artificial intelligence,…
- The Quencher once made up 80% of Stanley 1913’s business. Now, the brand is building its next act — Glossy
Stanley’s latest fashion collaboration with Brazilian fashion brand Farm Rio nearly achieved its four-week sell-through target in seven days. But for the 113-year-old drinkware company, the more consequential test will take six months. Stanley 1913, part of PMI WW Brands, LLC, is increasingly tracking what collaboration products customers purchase after the initial drop. The strategy is part of…
- Fashion app Daydream uses Apple Intelligence to help you shop the outfits in your camera roll | TechCrunch — TechCrunch
Fashion app Daydream uses Apple Intelligence to help you shop the outfits in your camera roll | TechCrunch Image Credits: Daydream # Fashion app Daydream uses Apple Intelligence to help you shop the outfits in your camera roll Lauren Forristal 10:00 AM PDT · September 14, 2026 Daydream, an AI-powered fashion discovery app, launched two new features on Monday to let iPhone users turn saved…