Fashion Business Daily

Shein Sheds $5B as AI Try-On Race Heats Up

Wednesday, September 9, 2026 · 8 min

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Shein’s Hong Kong IPO has already erased about US$5 billion in market value, sharpening doubts over fast fashion’s tariff-hit growth model, while PointAI and SPREEAI make virtual try-on the week’s more investable AI-commerce story.

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Shein’s Hong Kong IPO has already erased about US$5 billion in market value, sharpening doubts over fast fashion’s tariff-hit growth model, while PointAI and SPREEAI make virtual try-on the week’s more investable AI-commerce story.

In this episode

  1. Shein's value down US$5 billion, among HK's worst post-IPO weeks - The Business Times — The Business Times

    # Shein’s lackluster IPO may owe as much to a changing world as to itself Written by Cheng Zi Published on 7 Sep 2026 13 mins read Bookmark this article Photo source: Dreamstime (PhotoPawel, ID: 465734247). Built on globalization, Shein is now contending with slower growth, geopolitical pressure, and an investor market captivated by AI. Shein founder Sky Xu has put on weight. Several people…

  2. PointAI launches physics-based AI platform for fashion and digital commerce | Khaleej Times — Khaleej Times

    PointAI launches physics-based AI platform for fashion and digital commerce | Khaleej Times # PointAI launches physics-based AI platform for fashion and digital commerce ## The new platforms use simulation and digital twins to support virtual try-on, product visualisation and AI-led shopping experiences across fashion and e-commerce - PUBLISHED: Mon 7 Sept 2026, 4:22 PM PointAI, an artificial…

  3. How SPREEAI trains the model behind photorealistic virtual try-on — Lambda

    How SPREEAI trains the model behind photorealistic virtual try-on # How SPREEAI trains the model behind photorealistic virtual try-on September 8, 2026 • 23 min read A shopper uploads one photo. Ten seconds later, they’re looking at themselves wearing a garment from a brand's catalog, rendered photorealistically rather than approximated on an avatar. That’s the product. Most of the…

  4. Why Lands’ End is showing up at college football game days this fall — Modern Retail

    Lands’ End is doing a concerted marketing push around college football this fall, as part of its quest to introduce the brand to more people. Last month, the company launched a clear tote bag , a twist on its canvas tote bag, designed to adhere to the bag policies of various sporting events. The brand is also hosting what it’s calling a “Tote Tailgate Tour” on game days in three college towns —…

  5. How 11 retail media networks are trying to differentiate themselves to advertisers — Modern Retail

    After the launch of many different retail media networks over the past few years, all these new divisions of various consumer-facing companies are now fighting for ad dollars. That brought many of them to New York City last week. Advertising events company Ascendant Network on Wednesday held Showcase, a retail and commerce media upfront for commerce media networks, ad agencies and brand…