Fashion’s DTC Reset Meets AI-Fueled Retail Expansion
Wednesday, September 2, 2026 · 7 min
Everlane’s reported $80 million sale to Shein frames a broader DTC reset: fashion survivors like Cuyana and Faherty are leaning into omnichannel discipline, while Atorie, Fjällräven and Rodan + Fields chase growth through AI, stores, Amazon and Ulta.
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Everlane’s reported $80 million sale to Shein frames a broader DTC reset: fashion survivors like Cuyana and Faherty are leaning into omnichannel discipline, while Atorie, Fjällräven and Rodan + Fields chase growth through AI, stores, Amazon and Ulta.
In this episode
- Atorie Raises $9.5M Seed Funding to Grow AI-Powered Fashion Marketplace - — Global Startups Insights
Atorie Raises $9.5M Seed Funding to Grow AI-Powered Fashion Marketplace # Atorie Raises $9.5M Seed Funding to Grow AI-Powered Fashion Marketplace August 31, 2026 By Loren Baker Atorie, a Los Angeles-based AI-powered fashion startup, has raised $9.5 million in seed funding round. The round was backed by a16z speedrun, Night Capital and Lightspeed partner Jeremy Liew. Founded by Redouane…
- Brands Briefing: Fjällräven is going beyond Kånken backpacks as it builds stores in North America — Modern Retail
Fjällräven is bringing its curled-up fox logo to more stores across North America. The Swedish brand is opening two new locations in Boston in September, two blocks apart. One will be a Fjällräven brand store (165 Newbury Street), while the other will be a Fjällräven + Co. store (304 Newbury Street). The latter is a new concept that brings Fjällräven and its sibling brands (German hiking boots…
- Fashion’s DTC era is over. What comes next? — Glossy
The first generation of digitally native fashion brands promised a cleaner way to build retail businesses. Online distribution would remove middlemen. Direct customer relationships would make brands more efficient. Values-led messaging, from transparency to sustainability, would give customers a reason to buy into the company, not just the product. More than a decade later, that promise looks…
- Beauty Briefing: A year after launching at Ulta, Rodan + Fields is expanding again — this time to Amazon — Glossy
While it seems like just about everything is sold on Amazon, there are still brands making their way to the e-commerce giant. As of last week, that now includes Rodan + Fields. The launch on the Amazon Premium Beauty Store in August is just one part of the skin-care brand’s plan to expand its distribution network. That also includes growing its footprint at Ulta Beauty, where it launched in 2025,…