Target Turns Into Fashion’s Off-Mall Test Lab

Thursday, August 27, 2026 · 5 min

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Target is becoming fashion’s test lab: Hollister says its dorm line is drawing new shoppers, while Target Beauty Studio will bring 1,600 products from 90 brands to 600-plus stores. The stakes are wholesale reach, beauty discovery and growth beyond apparel.

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Hollister is acquiring new customers through Target as it looks beyond apparel — Glossy
Hollister’s first significant push into U.S. wholesale is bringing in new customers and encouraging parent company Abercrombie & Fitch Co. to explore further expansion beyond apparel. In more than 1,500 Target stores this summer, the teen brand launched a dorm collection spanning bedding, bath accessories, storage and soft furnishings. On Abercrombie & Fitch Co.’s second-quarter earnings call on…
New brands flock to Target’s post-Ulta beauty section — Modern Retail
Target’s new beauty section in stores and online has attracted many new brands to the retailer for the first time. For some, this is their first entry into retail stores entirely. Target Beauty Studio will launch Sept. 10 in more than 600 Target stores and on Target’s website, the company said Wednesday . The department will feature more than 1,600 products from 90 brands, with more than…
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