Fashion’s Growth Bets: Tech Chiefs, Sephora, AI Voices
Tuesday, August 25, 2026 · 8 min
Victoria’s Secret adds Adrian Butler as CTO and a Starbucks tech veteran to its board, while Byredo heads into Sephora and Willy Chavarria tests AI voice commerce — signals that growth now runs through tech, distribution and margin discipline.
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Victoria’s Secret adds Adrian Butler as CTO and a Starbucks tech veteran to its board, while Byredo heads into Sephora and Willy Chavarria tests AI voice commerce — signals that growth now runs through tech, distribution and margin discipline.
In this episode
- Victoria's Secret Names New CTO, Adds Tech-Focused Board Director - DTC Dispatch — DTC Dispatch
Victoria's Secret Names New CTO, Adds Tech-Focused Board Director - DTC Dispatch ## Victoria’s Secret Names New CTO, Adds Tech-Focused Board Director ✴︎ ## Quick Facts - Adrian Butler, former CTO at Foot Locker, joins Victoria’s Secret as EVP and Chief Technology Officer. - Gerri Martin-Flickinger, ex-EVP and CTO at Starbucks, joins the board of directors effective September 14. - The moves…
- Beauty Briefing: Byredo’s growth ambitions are taking it to Sephora — Glossy
At Byredo’s Wooster Street boutique in the heart of Soho, shoppers can get the sort of hands-on customer experience befitting its triple-digit fragrance and quadruple-figure leather bags. But come September, shoppers will be able to find Byredo’s famed black-and-white perfume bottles at another, more accessible but perhaps more chaotic retail environment: Sephora. On September 3, Byredo will…
- Willy Chavarria is testing an AI version of his voice for e-commerce — Glossy
Willy Chavarria is testing an AI version of his voice for e-commerce # Willy Chavarria is testing an AI version of himself Designer Willy Chavarria may soon be able to talk customers through his collections without actually being there. The designer is considering adding an AI-generated version of his own voice to his online shopping experience, allowing customers to hear from Chavarria while…
- Causee, a new entrant to secondhand fashion resale ... — Retail Tech Innovation Hub
Causee, a new entrant to secondhand fashion resale market, goes live this autumn, preps UK launch — Retail Technology Innovation Hub # Causee, a new entrant to the secondhand fashion resale market, goes live this autumn, preps UK launch 25 Aug Written By Scott Thompson Causee, a new not-for-profit online marketplace that turns everyday buying and selling into charitable giving, is launching…
- Brands face death by a ‘thousand cuts’ as supply chain pressures and material costs eat into profit margins — Modern Retail
At a recent Brand Leaders Dinner hosted by Modern Retail and our sister publication Glossy, leaders from brands in the fashion, beauty, home and CPG spaces came together to discuss some of the challenges facing their respective industries. The dinner was hosted in collaboration with the e-commerce tech company Swap. One of the common themes of the evening was just how much retail today is a…