Fashion Business Daily

ABFRL Bets on AI Try-Ons as Ross and Rolex Resale Surge

Monday, August 24, 2026 · 9 min

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Aditya Birla Fashion is taking PointAI’s virtual try-on tech into stores as Ross outpaces TJX in off-price, CaaStle’s founder gets prison time, Liverpool defends margins, and women’s Rolex resale prices jump.

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Aditya Birla Fashion is taking PointAI’s virtual try-on tech into stores as Ross outpaces TJX in off-price, CaaStle’s founder gets prison time, Liverpool defends margins, and women’s Rolex resale prices jump.

In this episode

  1. Aditya Birla Fashion brings AI-based virtual try-ons to its stores; PointAI powers the tech - The Times of India — The Times of India

    # Aditya Birla Fashion brings AI-based virtual try-ons to its stores; PointAI powers the tech - The Times of India Author: TOI Tech Desk / TIMESOFINDIA.COM / Updated: Aug 23, 2026, 13:42 IST Published: 2026-08-23T12:22:00+05:30 Source: timesofindia.indiatimes.com (timesofindia.indiatimes.com) Language: en ## Story Aditya Birla Fashion brings AI-based virtual try-ons to its stores; PointAI…

  2. Ross Stores Posts 10% Comp Growth, Pulls Ahead of TJX in Off-Price Race - DTC Dispatch — DTC Dispatch

    Ross Stores Posts 10% Comp Growth, Pulls Ahead of TJX in Off-Price Race - DTC Dispatch ## Ross Stores Posts 10% Comp Growth, Pulls Ahead of TJX in Off-Price Race 8.22.2026 ## Quick Facts - Ross reported Q2 fiscal 2026 comparable store sales up 10%, its second straight quarter of double-digit growth, while TJX’s Marmaxx division posted just 1% comp growth. - Net earnings rose 68% to $851.3…

  3. Fashion tech founder jailed for five years over $300m investor fraud - Retail Gazette — Retail Gazette

    Fashion tech founder jailed for five years over $300m investor fraud - Retail Gazette ## Fashion tech founder jailed for five years over $300m investor fraud 21st August 2026 The founder of fashion rental technology business CaaStle has been sentenced to five years in prison after admitting to orchestrating a $300m (£223m) fraud that deceived hundreds of investors. Christine Hunsicker, the…

  4. Liverpool Fortifies Against Mexican Consumer Weakness: No Room for Error in Fashion | Modaes Global — Modaes Global

    Liverpool Fortifies Against Mexican Consumer Weakness: No Room for Error in Fashion | Modaes Global # Liverpool Fortifies Against Mexican Consumer Weakness: No Room for Error in Fashion With the fiscal year in full swing, the department store group adjusts its sales outlook, opting to sell less but earn more as consumer spending remains flat. María Bertero 21 ago 2026 - 05:00 During…

  5. Women’s watches are blowing up on the secondary market. What’s behind their rapid growth? — Glossy

    Wristwatches are a historically male-dominated category. Most prestigious and best-selling models are larger watches designed for men’s wrists. But that’s shifting. New data from secondary watch dealer Bob’s Watches, shared with Glossy, shows that some of the best-performing watches in the last six months have been women’s watches. The Rolex Lady-Datejust, a smaller model aimed at women, has…