Retailers Pay Up to Keep Shoppers—and Shelves—Moving
Tuesday, August 18, 2026 · 8 min
Sephora, Capri and Nuuly show retailers spending harder to protect loyalty, inventory and attention: air freight is absorbing supply-chain shocks, beauty rewards are getting experiential, and fashion rental is turning branded content into social-native entertainment.
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Sephora, Capri and Nuuly show retailers spending harder to protect loyalty, inventory and attention: air freight is absorbing supply-chain shocks, beauty rewards are getting experiential, and fashion rental is turning branded content into social-native entertainment.
In this episode
- Air freight is becoming a costly fix for inventory issues — Modern Retail
Air freight is becoming a costly fix for inventory issues # Air freight is becoming a costly fix for inventory issues By Melissa Daniels Below is the latest edition of Modern Retail’s Supply Chain Weekly newsletter, which goes out on Mondays at 10 a.m. ET, and dives into all things logistics and supply chain during a tumultuous time for the retail industry. To receive this weekly in your…
- Beauty Briefing: How Sephora is evolving its loyalty program in a competitive retail environment — Glossy
Consumers looking to pick up a bottle of The Ordinary’s glycolic acid have no shortage of options when it comes to where to buy the popular toner. They can buy it at Ulta Beauty, which offers perks like in-store pickup; on Amazon, where the exfoliating toner is available as a two-bottle bundle; or on TikTok Shop, which promises free shipping. Or, they can buy it at Sephora, where, if they wait…
- Exclusive: Sol de Janeiro takes a page out of the luxury perfume market with the launch of ‘intense’ fragrance mists — Glossy
Sol de Janeiro is banking on the staying power of the ever-growing body mist category. On Monday, the Brazilian-inspired body care and fragrance brand announced the launch of its new Intense Perfume Mists, a more potent version of its famed body mists with the promise of up to 10 hours of wear. “We really see Intense as a new expression of what we call the prestige body fragrance,” said Sol de…
- Nuuly aims to break through the social media noise with a new branded rom-com microdrama — Glossy
URBN’s fashion rental platform Nuuly has quickly become one of the top rental platforms in the industry. Now, as the company seeks to capitalize on the buzz and growth it has seen over the last two years, it is testing a new marketing strategy: social-native microdramas. The company worked with Dayna’s House, an advertising agency founded by former Vogue video producer Dayna Carney that has…
- Baggallini turns to new collections and its first pop-up to acquire Gen Z shoppers — Modern Retail
Women’s bag brand Baggallini is branching out this year to win over new customers in two crucial cohorts: millennials and Gen Z. The company, which is best known for its interlocking anti-theft bags, is introducing more products designed for the woman on the go. Its new active collection, BG Active, has a sleeker profile and uses more lightweight materials designed to take its wearer from yoga…