Bad Bunny’s Super Bowl roots meet the Benito brand
Monday, June 22, 2026 · 6 min
Bad Bunny’s Super Bowl LX interview puts his Puerto Rico roots back at the center, while the “Benito Antonio” trademark-and-logo question sharpens the tension between personal authenticity, global spectacle, and brand control.
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Show notes
Bad Bunny’s Super Bowl LX interview puts his Puerto Rico roots back at the center, while the “Benito Antonio” trademark-and-logo question sharpens the tension between personal authenticity, global spectacle, and brand control.
In this episode
- BAD BUNNY FULL INTERVIEW before SUPER BOWL HALFTIME SHOW | SUPER BOWL LX — Diario AS
# BAD BUNNY FULL INTERVIEW before SUPER BOWL HALFTIME SHOW | SUPER BOWL LX ## Diario AS 2580000 subscribers 2678 likes ### Description 138193 views Posted: 5 Feb 2026 Watch the full interview with Bad Bunny as he prepares for his historic Super Bowl LX Halftime Show. He opens up about his excitement, his cultural roots, representing Puerto Rico and the Latino community, and what fans can expect…
- Step Back — Benito keeps drawing a sharper line between “Bad Bunny” the global spectacle and “Benito” the guy who wants a normal day in Puerto Rico — but at this level, is that split still protecting him, or has it become part of the performance fans and brands consume?
Background sources
- Bad Bunny Filed to Trademark His Birth Name — What Could It Mean? - Rolling Stone Canada — Maya Georgi May 06, 2026 Maya Georgi See Full Bio
- Bad Bunny On Difference Between Stage Persona & Benito on 'Late Show' — Gil Kaufman
- Bad Bunny Explains Difference Between Stage Persona and Benito on ‘Late Show’: ‘Nothing Better Than Being Yourself’ — Yahoo
- Bad Bunny Tells Residente Why 'He Doesn't Want to Leave' Puerto Rico — Katie Cao
- How Bad Bunny became a political icon | Dazed — Dazed
- Super Bowl performer Bad Bunny’s ties to Puerto Rican independence | Vox — Marissa Martinez
- The hidden story of Bad Bunny's 'La Casita': colonialism, slavery and resistance | Euronews — Euronews
- Remaking the Nation: Bad Bunny, DtMF, and the Politics of Belonging in Puerto Rico - Modern Diplomacy — Tiara Dwi Kinanti
- Bad Bunny Tells Residente Why 'He Doesn't Want to Leave' Puerto Rico | Billboard Presents — Billboard
# Bad Bunny Tells Residente Why 'He Doesn't Want to Leave' Puerto Rico | Billboard Presents ## Billboard 34978 likes ### Description 1025863 views Posted: 1 Oct 2025 Just days before announcing his Super Bowl performance, Bad Bunny and his friend, Residente, sit down in the kitchen of his famous “Casita”” to discuss the historical impact of his residency, his album, his performance in “Happy…